The correct answer is Aapki Punji Aapka Adhikar. In News • Nirmala Sitharaman, Union Finance Minister, launched the 'Aapki Punji Aapka Adhikar' campaign from Gandhinagar, Gujarat to facilitate the settlement of unclaimed financial assets. Explanation & Key Takeaways: • The campaign aims to ensure the speedy settlement of unclaimed financial assets in various sectors like banks, insurance, pension funds, and mutual funds. • One lakh 82 thousand crore worth of unclaimed assets is currently lying across financial institutions in the country. • The campaign will span over three months, covering all districts in the country and spreading awareness to ensure rightful access to beneficiaries. • Several claimants were awarded certificates confirming the retrieval of their unclaimed assets during the launch event. Related Concepts: • Unclaimed Financial Assets • Unclaimed assets are deposits that have not been claimed by the rightful owners or beneficiaries for an extended period, often due to a lack of awareness or communication. • The 'Aapki Punji Aapka Adhikar' campaign aims to bridge this gap and ensure these assets are returned to the legitimate claimants. • Financial Institutions Involved • The campaign targets unclaimed assets across various sectors, including banks, insurance companies, pension funds, and mutual funds. • Impact on Citizens • The campaign is a step toward ensuring the financial empowerment of the people by addressing the issue of unclaimed assets, improving access to funds for citizens. • Gujarat’s Contribution • Gujarat’s Finance Minister Kanubhai Desai assured that unclaimed assets in the state would be settled promptly, further contributing to the success of the campaign.